Tom Wanek

Tom Wanek


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Topics of conversation:

  • Applications of currencies to buy credibility.
  • Focusing of the "felt need" of customers, or potential customers.
  • Displaying personal authenticity to customers or clients.
  • Hearing what the customer wants; looking at the language of what is being said by customers.
  • Willingness to loose customers that don't fit; concentrating on customers that fit.
  • Creating credibility and trust with customers.

Entrepreneurship tugging at his heart, Tom Wanek spent eight years growing his successful retail-clothing store.  Dealing with his fair share of growing pains, skinned knees and all.  Just like you.

Today, as a Wizard of Ads partner Tom’s passion and commitment is helping owner-operated companies in North America and Australia grow their business.

As an adjunct faculty member of the Wizard Academy® in Austin, Texas, he teaches the workshops, “Fight the Big Boys and Win” and “Currencies that Buy Credibility.” 

Tom is the author of “Currencies That Buy Credibility” (Wizard Academy Press), a book that teaches you how to accelerate your credibility to drive more traffic, sales and word-of-mouth.

He shares his views on advertising and marketing with weekly posts on his blog, MarketingBeyondAdvertising.com. Tom is an international speaker, with keynote speeches, presentations and workshops on accelerating your credibility to capture more customers.

Currencies that buy Credibility

Tom Wanek
Wizard Academy Press (2009)
ISBN 9781932226768
Reviewed by Irene Watson for Reader Views (12/09)

Read the review on ReaderViews.com

Synopsis: Making powerful statements is easy:

We won t be undersold.
Satisfaction guaranteed.
The best quality at the best price.

But making these statements believable is not so easy.

The believability of your company s marketing message is directly related to your willingness to risk or spend one or more of six resources. And the more you risk or spend, the more believable your message becomes.

Money is only one of the six resources you can invest.

Currencies That Buy Credibility teaches you the six currencies that you can invest to purchase credibility, shows you successful examples of each and helps you craft your own believable power statement.

You ll also learn:

* Why your marketing message must account for credibility.
* What biologists and neurologists have discovered about communicating with honesty and trust.
* Three questions that will align what you are saying with who you are being.
* Where credibility fits into the entire mechanism of persuasive marketing communication.

The bottom line: Currencies That Buy Credibility is the book that teaches you how to accelerate your credibility to drive more traffic, sales and word-of-mouth.