Janet Switzer

Janet Switzer


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A 20-year veteran of the marketing and advertising field, Janet Switzer is unique among experts as the woman who's been responsible for advising and executing the day-to-day marketing programs of Chicken Soup for the Soul co-author Jack Canfield, legendary motivational speaker Les Brown, legendary business guru Jay Abraham,Internet income expert Yanik Silver, and master motivational speaker Mark Victor Hansen, among other celebrity entrepreneurs.

Today, she's the #1 bestselling author of Instant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs. As well, she’s the New York Times and USA Today bestselling coauthor of The Success Principles: How to Get From Where You Are to Where You Want to Be, published in eightlanguages worldwide.

Instant Income

Janet Switzer
McGraw-Hill (2007)
ISBN 0071487786
Reviewed by Vicki Landes for Reader Views (3/07)

Instant Income, Janet Switzer’s newest book from McGraw-Hill Publishers, details how small business owners, solo entrepreneurs, consultants, retailers, service companies and others can execute quick and simple strategies that bring in the cash in just hours, days or weeks. The strategies are that powerful.

You've spent a lot of time, effort, and money to get where you are today. You've hired employees or established outsource relationships. You've developed products or services, advertised, sold, and delivered. Perhaps you work for a small business, sharing the owner's dream for substantial wealth. Along the way-without even knowing it-you've created something else too: marketable assets. Assets such as your relationships with suppliers, your advertising calendar, your Internet presence, your key employees, your sales force . . . and everything else that affects your business.

Instant Income is the first ever system to show you how to turn uncommon assets into income you can make and use in just hours, days or weeks-and to help you develop entirely new streams of income from unlikely sources. With Janet Switzer's proven secrets, you'll be able to Discover hidden pockets of potential income-at no cost to you Sell more to your current customers and generate new clients Lower costs, increase prices, and maximize profits Get others to do your marketing for you Create your own Instant Income implementation plan This comprehensive guide is packed with ready-to-use campaigns, money-generating guidelines, do-it-yourself financial calendars, and so much more. Best of all, the purchase of this book gives you FREE full access to the Instant Income online tools. These tools include a FREE online audit, FREE sample intrapreneurship template, and FREE e-training program.